Used on more film and TV sets than any other haircare brand

Utilizing quality ingredients and luxurious fragrances, the HASK Exotic Oil collection provides high-performance formulas designed to treat and repair particular hair types. The range includes Shampoos, Conditioners, Deep Conditioners, Shine Oils and Dry Shampoos based on premium ingredient stories.

S12 is the exclusive distributor of HASK in Singapore, Malaysia, Hong Kong, Thailand, Vietnam, Indonesia, Cambodia, and Brunei.

Treat your hair to Super Amino Acids

Straight out of Tokyo, get ready to find your #CuteNewMe as you experience the cream-to-foam texture of Amino Mason's shampoo and treatment, or the nourishing benefits of our buttermilk mask! 

S12 is the exclusive of Amino Mason in Singapore, Malaysia and Hong Kong.

The World's Kindest Hair Tie 

Popband London is the brainchild of Lou Booth. As a self confessed, fashion savvy shopaholic, she had a dream to banish unsightly, tight, cheap hairbands that drag down even the most glamorous up-do and look scruffy next to gorgeous bracelets and bangles. A runaway success across Europe and North America, Studio 12 is the exclusive distributor of Popband London throughout Singapore, Malaysia, and Hong Kong.

Gray hairs be gone!

Introducing cult classic, Cover Your Gray, an efficient, low cost, no fuss gray hair solution helping women and men achieve their #hairgoals. Get ready to wave goodbye to your gray!

S12 is the exclusive distributor of Cover Your Gray in Singapore.


Korean face masks with up to 85% serum

DMASK allows skin to breathe with range of features to address individual skin concerns.

DMASK specializes in high functional masks and anti-pollution line. Dmask products are formulated with the most effective ingredients to provide the best possible solution for skin problem.

All products are designed from the aesthetic and functional point of view that can be sold immediately. It is competitive enough to improve the brand quality by its product only. No matter when, weather, before the make-up, bedtime, or while sleeping, it always gives you the opportunity to have the better skin for tomorrow.


S12 is the exclusive distributor of D-MASK in Singapore.

Pure beauty, bottled.

Dedicated to natural ingredients, simple formula, fine texture, and irritation-free, 23.5°N offers a comfortable and sensorial experience like none other.

No heavy textures, users will enjoy the perfect balance of oil and water-based ingredients, and a refreshing feeling as part of their everyday ritual. Moisturize and nourish- a perfectly light treatment for living in hot climates and staying hydrated in air-conditioned rooms.

S12 is the exclusive distributor of 23.5°N in Singapore.

Skincare for the ages

Formula 10.0.6 excels at perfecting troublesome young skin with ingredients that work. Created by a chemist in 1933, the current range now includes masks, cleansers, moisturisers, exfoliators, blemish correctors, and treatments.

S12 is the exclusive distributor of Formula 10.0.6 in Singapore.


Number #1 sleep spray in the USA

Marz Sleep Spray helps you fall asleep, rest peacefully, and wake up refreshed. Supports high-quality restorative sleep that aids weight loss; improves mental toughness and sharpness; and prevents the drowsiness caused by melatonin pills.

S12 is the exclusive distributor of Marz Sleep Sprays in Singapore.